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360 Branding: A Fresh Look at the Business of YOU!

By Lisa Panarello, Careers Advance Founder & CEO

June 8, 2022 @ 10:00 am 11:30 am

What you will learn:

This isn’t a presentation; it’s not a seminar. It’s a hands-on WORK ON YOU session!

Over the past two years, you’ve adapted, adjusted, scrambled, and invented new ways of doing to survive the crazy train. Now it’s time to stop reacting to the world and start acting on what YOU want and need from your work life. But don’t just pivot. Pivot with Purpose!

Join us as Lisa Panarello reveals fundamental and progressive strategies for navigating today’s job search arena. Through the parallels of corporate branding (Product—Price—Place—Promotion), a unique formulaic exercise, and interactive Q&A, you’ll learn how to:

  • Understand your ‘career brand’ lifecycle
  • Define your ‘product’ and ‘target workplace’
  • Effectively ‘promote’ your brand identity at various touchpoints
  • Know your value and ‘price’ yourself right

You’ll be able to apply your take-aways to job searching, networking, and interviewing in any industry at any professional level.

Let’s shift from seeking job security (it doesn’t exist) to honing employability, so you can drive your campaign with confidence and evolve your career brand beyond 2022.

Come with a thirst for success and leave with a plan of action!

A little about our speaker:

Born and raised in Brooklyn, NY, Lisa Panarello brings a level of energy and commitment that can’t be beat. She is the founder and CEO of Careers Advance, a private practice specializing in professional training and development, leadership savvy, career planning, personal branding, and public speaking.

Since 2001, Lisa has written more than 2,000 résumés and LinkedIn profiles and coached hundreds of professionals in turning frustrating job situations into exciting career journeys while helping organizations improve talent recruitment, retention, and performance.  Sought after by institutions such as JPMorgan Chase, Novartis, the NYPD, and Australian Fleet Management, her programs have reached more than half a million people worldwide.

Lisa is certified in DISC, Driving Forces, and Emotional Intelligence Behavior Assessments, holds a Bachelor’s Degree in Marketing from Baruch College, and has more than 15 years of corporate experience across various sectors, including money market, consumer products, publishing, and retail. She is president of the Staffing Management Association of NJ, a specialty chapter of SHRM, on the programming committee of the New Jersey Career Center Consortium, and a longtime member of Toastmasters International.

With a unique blend of humor and practical insight, Lisa kicks every engagement into high gear and empowers audiences to achieve the positive change they seek!

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